Adrian Aros

The Cowboy Entrepreneur

“On my way to Mars 🚀” (But fighting for Earth along the way.)

I am not your typical suit-and-tie executive. I am a Cowboy Entrepreneur. To me, business isn’t about extracting value from people—it’s about solving problems for our community.

Why do I call myself a cowboy? Because I take the risks that the “safe” economy is afraid to take. I ride into broken industries—youth sports, construction, media—and I disrupt the monopolies that try to keep the little guy out. I don’t just enter markets; I break down the gates so everyone else can enter too.

MY PHILOSOPHY: WORK IT. EARN IT. We live in an economy where the people who work the hardest often earn the least. That ends with me. My business philosophy is simple:

Work It: Innovation requires sweat, grit, and the courage to build from zero.
Earn It: If you create the value, you deserve the reward. I believe in ownership, fair pay, and systems where hard work actually pays off—not just for the CEO, but for the community.

I DON’T WAIT FOR THE LAW TO CATCH UP. While politicians debate the minimum wage, I am already paying it. In the sports industry, coaches, referees, and administrators are often treated as “volunteers” or cheap labor. I refuse to accept that standard.

I led the charge for a $25/hour minimum pay rate for all my sports personnel. I didn’t do it because the law forced me to; I did it because labor has value. I built an entire initiative around this commitment to prove that a pro-worker model is a pro-growth model. I put my money where my mouth is.

👉 See the Standard: www.CR4Pay.com

WHAT I HAVE BUILT. I build companies from the ground up, with dirty hands and a big vision for what our district can become.

FC Riverside County (Founder & CEO)

More Than a Club. A Community Institution.

We are a tuition-based soccer club that delivers elite value. We don’t hide the fact that we charge for our services—because true quality requires investment. We are disrupting the industry not by being “free,” but by being worth it. Unlike other organizations where fees disappear into administrative bloat, every dollar you spend at FC Riverside County goes directly into professional coaching, top-tier facilities, and a structured development pathway.

OUR PROGRAMS:

Little Ballers (Ages 2-5):
- Paid Professional Foundation. We don’t do “volunteer dad” coaching. Your tuition secures high-energy, curriculum-based sessions led by paid professionals who know how to build coordination and confidence.
Club Recreational (Ages 5-13):
- Structured & Professional. This is a paid program designed to bridge the gap between “rec” and “club.” You aren’t paying for a participation trophy; you are paying for professional-grade coaching that focuses on technical mastery and tactical intelligence.
The College Pathway:
- Investing in Futures. We provide the guidance, exposure, and academic support needed to turn soccer skills into college opportunities.

THE “FAIR PAY” MODEL: We charge for our programs because we pay our people. We refuse to build a business on the backs of underpaid volunteers. We are the only club leading the charge with the CR4Pay Standard, paying our coaches, referees, and staff a minimum of $25/hour.

Your Tuition Pays for Professionals.
Professional Wages = Better Coaches.
Better Coaches = Better Development for Your Child.

RatedBuildR (Founder & CEO)

Infrastructure for the Independent.

The construction industry is often rigged to favor massive corporations while the independent guys get squeezed. RatedBuildR is the counter-move. We are a software-driven ecosystem designed to decentralize the trades. We provide the digital tools and the operational framework for high-level craftsmen to run their own show. We don’t just build projects; we build the systems that allow the “Blue-Collar Scholar” to operate at a corporate scale.

RatedBuildR Media (Founder)

The Gear. The Studio. The Message.

Most “media companies” are just talk. RatedBuildR Media is a high-end equipment rental and production powerhouse. We put the industry’s best cinema-grade tools—Sony FX3s, G Master glass, and pro-level audio—directly into the hands of those documenting the real world. We aren’t here to make “content”; we are here to produce the definitive record of the trades. Whether it’s renting out the gear or producing the next 5-year textbook project, we provide the hardware and the expertise to ensure the worker’s story is told with the highest production value possible.

MySportsFriend (Founder & CEO)

I realized that for local clubs to be taken seriously, they needed to look serious. But big corporate brands charge a fortune for professional-grade gear. I built MySportsFriend to be a high-production merchandise powerhouse for the underdog.

We Own the Production: We don’t just print t-shirts. We manufacture full-sublimation uniforms, championship banners, custom canopies, and professional signage.

Empowering Local Brands: We give neighborhood clubs the same visual legitimacy as professional franchises. When a team steps onto the field in MySportsFriend gear, they step on with dignity.

The “Work It. Earn It.” Merch Line: This is also the exclusive home of the apparel that carries our message. We turn fabric into flags for our movement.

Sports Operations of America (Founder & Chairman)

The Mission: Infrastructure for the People. Ideals don’t work without logistics. I founded this to build the operational backbone—the fields, the schedules, the boots on the ground—that allows independent, working-class leagues to survive and compete against the “pay-to-play” giants.

ENDALGO (Business Dev & Product Owner)

The Mission: Real-Time Access to the Game. I helped build the digital bridge between players and the pitch. ENDALGO is a real-time information platform that organizes the chaos of the soccer world—covering everything from casual adult pickup games to competitive youth tournaments.

The Impact: We created a system that made finding a game as easy as ordering a ride. The value of this connected community was validated when the company raised $4.5 Million, proving that technology should serve the player’s desire to play, not just the industry’s desire to gatekeep.

Books written by me:

SOLD OUT: How to Launch a Winning Sports Program in 30 Days – I recommend reading my eBook if you work for me in any of my businesses in the sports industry.
The Shower Door Book – I have been writing a textbook about a specific glass industry category for the last couple of years. Don’t hesitate to contact me if you want to explore opportunities with me. Let’s think big!

Reach Out & Connect

I have spent my life building paths where none existed, but I didn’t do it alone. I enjoy meeting new people, learning from diverse perspectives, and collaborating with those who are ready to move our community forward.

Feel free to reach out if you want to talk about:

Democratic Issues & Top Priorities: I am always ready to discuss how we secure economic justice for the working class, protect voting rights, and ensure healthcare is a human right, not a privilege.
Activism & Fighting Injustice: My experience in the egg factory and on the soccer fields taught me that if you want change, you have to organize. Let’s talk about how we challenge the gatekeepers, stand up to exploitation, and fight for the dignity of every resident in our district.
Innovation & Market Opportunities: Whether it’s creating new software products, disrupting a broken industry, or expanding access to recreational sports, I am here for the big ideas that build real-world value.

Let’s think big, work hard, and win together.